District Court Rules That The TurboTax 2013 Ads Can Continue To Run
The recent TurboTax 2013 ads/television commercials focused on the accounting experience of the TurboTax 2013 staff while also pointing out the lack of experience of tax preparers from other major tax preparation companies. These ads sought to undermine the credibility of tax professionals from other companies by claiming that these professionals worked in plumbing and retail jobs outside of tax season. An outraged H&R Block went to court over the issue. They made several valid points about the ads, but ultimately, the district court ruled in favor of allowing the TurboTax 2013 ads to continue to air.
The United States District Court for the Western District of Missouri ruled on the advertising case, and the court decided that the adverts were legal. H&R Block was not mentioned in any of the Intuit TurboTax 2013 ads but they are … Read the rest